Currency

Creating Demand Through Social Connection 
& Cultural Belonging

Social connection and cultural belonging are key to creating demand – whether demand for a product or service, or to work for or with a business – and a key...

THE CULTURAL ENGINES OF LOYALTY & GROWTH

The term ‘brand’ is more than its ephemeral outputs or outwardly facing appearance. A company’s brand is a commercial asset – one that has financial value and has enabled brand-led...