Change-Storming™ is an integrated programme of strategic solutions and tools, delivered via a modular series of interactive, practical sessions, that are specifically designed in the context of identifiable market and customer-based needs. Change-Storming™ delivers a range of defined outcomes, including; critical insights into the key challenges and growth levers for your business, and an action and outcome based plan and roadmap designed to best equip your organisation to create demand and optimise growth. MODULE The focus of the Purpose Module is defining, refreshing and/or clarifying the core strategic framework that meets internal, market sector and customer needs. By diving into the context and drivers of growth, connecting needs with value propositions, and identifying the fundamental justifications and ambitions that will drive future success, this module instills a sense of purpose that ignites innovation, develops a higher-performing internal culture by engaging and attracting talent, and delivers the foundations for innovation, demand and growth. BUILDING PURPOSE DRIVING DEMAND DEFINED OUTCOMES MODULE The Alignment Module connects the brand, audiences, roles and competencies that will deliver purpose and champion your brand in a multi-cultural, multi-channel and multi-media world. By aligning what your purpose means in everyone’s day-to-day, the actionable ideas and outcomes inspire and fast-track quantifiable business, organisational and cultural outcomes. Meaningful alignment across the business principles enriches your relationships with your internal audiences, partners and clients and customers. MODULE The Alignment Module connects the brand, audiences, roles and competencies that will deliver purpose and champion your brand in a multi-cultural, multi-channel and multi-media world. By aligning what your purpose means in everyone’s day-to-day, the actionable ideas and outcomes inspire and fast-track quantifiable business, organisational and cultural outcomes. Meaningful alignment across the business principles enriches your relationships with your internal audiences, partners and clients and customers. MODULE The Expression Module defines your brand narratives, structure and articulation of what you stand for in order to communicate to your different audience groups. It articulates three key areas in relation to the brand and business: messaging themes – creating: the core narratives and communications pillars; value statements – aligning your brand’s value and audience needs and building a sense of identity, connection, community; and delivers a messaging matrix that makes communications better focussed, understood and remembered. AUDIENCE-FOCUSSED VALUE STATEMENTS MESSAGING PILLARS MODULE The Internalisation Module is designed to socialise and embed the value and practical application of the strategy in everyone’s day-to-day. Usually tailored to the specific needs and culture of the business, this module creates a sense of individual value and company community by: discussing the primary tenets of the brand and how they benefit employees, partners and customers; developing new ideas that build the business based on and aligned to the brand and business model; and creating ownership of an action plan comprising key initiatives. MODULE The Internalisation Module is designed to socialise and embed the value and practical application of the strategy in everyone’s day-to-day. Usually tailored to the specific needs and culture of the business and this module creates a sense of individual value and company community by: discussing the primary tenets of the brand and how they benefit employees, partners and customers; developing new ideas that build the business based on and aligned to the brand and business model; and creating ownership of an action plan comprising key initiatives. MODULE The visual expression and communication of a business has as powerful ability to drive awareness, reputation and market share – as a primary sense, it is as impactful as verbal communication, and everyone has an opinion. This module explores what branding, iconography and imagery best positions and promotes the business and how it is aligned with and connects internal and external audiences with the brand, resulting in the a collectively owned foundations of a branding strategy. Quarterly half-day meetings with the senior management team, during which we collectively review progress, assess benchmarks and fine tune the brand, culture and activities leading to continuous improvement and growth. Change-Storming connects the brand, audiences, and business. It has the capacity to significantly enrich your relationships with your clients, customers, partners and audiences. And delivers customer goodwill, buy-in, confidence and growth. Change-Storming leverages and aligns internal knowledge and talent to fast-track quantifiable business, organisational and cultural outcomes and it has the capacity to significantly enrich your relationships with your clients, partners and audiences. Change-Storming delivers a range of defined outcomes, including; critical insights into the key challenges and growth levers for your business, and an action and outcome based plan and roadmap designed to best equip your organisation to optimise growth.
300+
385+
287+
300+
385+
287+
TESTIMONIALS