STRATEGIC SOLUTIONS
ACTIONABLE OUTCOMES
Change-Stroming
Focussing on the business as a whole, sub-brands, internal brand, or a particular department or dispersed team, Change-Storming™ is an integrated programme of strategic solutions and tools, delivered via a modular series of interactive, practical sessions, that are specifically designed in the context of identifiable workforce, market and customer-based needs.
In as little as two weeks, Change-Storming™ leverages and aligns internal knowledge and talent to fast-track quantifiable business, organisational and cultural outcomes.
SCOPE | OBJECTIVES | PROCESS
We start by identifying the critical issues, KPIs, and cultural specifics with the senior management team.
INTERACTIVE | PROGRESSIVE | DECISIVE
Each interactive session takes place on site over a full day for up to 15 people.
ROADMAP | BENCHMARKS | UNITY
We refine and finalise the outcomes and roadmap with a senior management team.
STRATEGY | TRANSFORMATION | ACTION
We meet the senior management team quarterly to review and refine the strategy and action plan.
• Strategy, purpose and brand ambition
• Internal and external value proposition
• Strategic values and operating principles
• Brand narratives and messaging
• Operational transformation and innovation
• Branding and activation
• Deeper, more valuable customer relationships
• A more efficient and effective organisation
• Improved bottom line performance/ROI
• More aligned and results focused KPIs and measurement systems
• Improvements in corporate reputation and customer goodwill
• Buy-in,alignment and confidence
Whether across one or more modules, our lead Change-Storming consultants will work side-by-side with you to identify the key objectives and critical issues before facilitating the most effective interactive working sessions. Leveraging your internal knowledge and talent, they will develop with you a roadmap for collaborative and effective strategic change that will form the basis for transformational audience engagement.
Chris founded Whitestone International to specialise in developing business, brand, communications and commercial platforms that integrate strategic and creative thinking. By aligning the activities that engage internal and external audiences and drive demand, Chris focuses on creating the foundations for Brand Pull and Brand Currency as the engines of growth and change across businesses.
With over 30 years working at global agencies, including as a director of Interbrand, he has worked on some of the world’s most iconic brands, such as Volvo, BiC, Adidas, FIFA and four FIFA World Cups, ICC, AEGON, Hewlett Packard, British Airways, Oxfam, the Olympic Council of Asia, Coca-Cola, IBM and many others.
Understanding how the alignment of relationships and processes delivers on business objectives, Becky focuses on the impact of brand strategy and expression. Shaping how internal and external audiences think, feel and act is central to how she manages our interactive sessions and the effectiveness of their outcomes.
Becky has a joint honours degree in Law and Business Studies and first entrenched herself in the world of international brands, sponsorship, media and consulting at global agency IMG. With 12 years working across numerous brands, including Aegon, Ricoh, LV=, and RBS, her knowledge and understanding expedites the efficiency of our work and its impact at delivery across all media.